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Content Marketing and Clinical Trial Patient Enrollment

Content Marketing and Clinical Trial Patient Enrollment

With advancements in technology and the rise of social media in nearly every aspect of our lives, clinical studies are going online to find new means of communication with prospective patients. Content marketing (providing value through informational assets such as...
Creating Successful Patient Recruitment Landing Pages

Creating Successful Patient Recruitment Landing Pages

Last week, we took a look at how search engine advertising can drive successful targeted marketing campaigns to reach proactive patients in your local area. Now what? Once you get a user interested in a clinical trial via your ad, you then need to be strategic about...