As clinical trials continue to improve when it comes to patient recruitment, digital strategies become more and more competitive. One aspect of said strategy is a search engine marketing technique known as pay-per-click advertisements. In this arena, Google remains...
Patients in today’s world often take to digital means after a diagnosis. Whether medical information sites, blogs, social media groups, or specialized message boards, the internet provides patients with a connection to their greater community. With this connection and...
Patient engagement surveys have become standard practice in many of today’s clinical trial settings. Patient surveys provide important information that can validate engagement measures, test technology effectiveness, and inform future decisions when planning similar...
Alzheimer’s disease (AD) affects nearly 50 million people worldwide and is the most common type of dementia in seniors. It is estimated that by 2050, approximately 115 million people will be living with some form of dementia. With the prevalence of AD on the rise, the...
Patient recruitment, for any clinical trial, can prove to be challenging. If the enrollment numbers do not initially meet expectations or fall behind, other elements such as budget and timeline are consequently affected. We know that a number of different factors go...
