by @mapandstory | Oct 27, 2017 | Blog Articles
Email marketing is one of many components that go into a digital strategy. Emailing works in conjunction with your website and social media to promote yourself and your practice. A regularly scheduled newsletter is a great way to keep your patients... by @mapandstory | Oct 20, 2017 | Blog Articles
The biography page of your practice’s website may not seem very important at first thought. However, the contents of this page can play a large role in whether or not potential new patients feel strongly enough to actually to the step and schedule an... by @mapandstory | Oct 12, 2017 | Blog Articles
A digital strategy for any practice is the large sum of many smaller parts. One such part is branding. Branding, the overlook look and message of a company, really helps to up the professionalism of your practice. Ideally, branding should play a... by @mapandstory | Oct 6, 2017 | Blog Articles
The Patient Persona, a key piece to understanding your practice’s ideal audience, is a fictional person that you create based on researching your current patients. It is a curated representation of your patients who largely share significant... by @mapandstory | Sep 28, 2017 | Blog Articles
Social media presence is an essential component of your practice’s digital strategy. Being active on social media provides excellent opportunities for your practice to share updates, make announcements, promote your services and connect with your... by @mapandstory | Sep 21, 2017 | Blog Articles
As we covered in last weeks’ article about tailoring online ads, the Patient Persona is a key component in the patient acquisition process. A deep understanding of the patient base is vital for the growth of your practice. The key to the Patient Persona...