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Customizing Clinical Trials for Alzheimer’s Patients

Alzheimer’s disease (AD) affects nearly 50 million people worldwide and is the most common type of dementia in seniors. It is estimated that by 2050, approximately 115 million people will be living with some form of dementia. With the prevalence of AD on the rise, the...

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Social Listening for Clinical Trial Patient Recruitment

Social media is a key component of your clinical trial's overall digital strategy and is an invaluable tool to boost business and connect with your patient base. What not everyone may realize is that these digital platforms can also be extremely useful in...

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Patient Recruitment Landing Pages That Convert

Map & Story has previously covered how search engine advertising can drive successful targeted marketing campaigns to reach proactive patients in your local area. Now what? Once you get a user interested in a clinical trial via your ad, you then need to be...

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Creating Clinical Trial Advocates Through Patient Engagement

Patients in today’s world often take to digital means after a diagnosis. Whether medical information sites, blogs, social media groups, or specialized message boards, the internet provides patients with a connection to their greater community. With this connection and...

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