The Science of Patient Recruitment

Map & Story is a different kind of platform. Tailoring our work exclusively to grow healthcare organizations, we know the unique business challenges you face when attracting new patients.

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A Strategy Specific to Your Needs

Whether you are a Doctor or an Agency, we’ve got you covered. As experienced digital strategists in healthcare, we know that no two providers are the same. That’s why we create a strategy specific to your needs.

For Doctors

For over 10 years we’ve helped providers overcome some of the hurdles that affect your bottom line. For a monthly fee, our digital strategists consult on any aspect of your practice’s online presence and complete virtually any task in the digital interactions between your practice and current or future patients.

We can assist with:

  • Building online authority
  • Managing your social persona
  • Website and Microsite design and development
  • Online scheduling, payments and record access for patients
  • Referral management
  • Project management and strategic growth
    For Agencies

    Our clinical trial experience has helped hundreds of study sites fill their trial enrollment fast and on budget. We’re a Google-certified partner agency, and know specifically how healthcare needs and IRB regulations effect recruitment campaigns. We use advanced analytics to maximize conversion on trial microsites, and our comprehensive white-label reporting allows you to pass information directly to stakeholders.

    We can assist with:

    • Referral Management
    • Call Centers
    • Microsite Development
    • Project Management
    • Patient Outreach
    • Creative Development

    Get a handle on your reputation across the web

    We have relationships with Google, Facebook, Yelp and more that allow us to best create forward-thinking strategies that outperform our competitors. As digital strategists, we focus on initiatives that bring in a positive ROI, adapting to constant changes to search algorithms, user behaviors and legal framework.

    Monthly Reporting So That You Know Your ROI

    There is no management without measurement. We make sure that you have a clear idea of what we are tracking, so that you make sure you are getting a return on your investment.


    Our Clients

    We are happy to have worked with a number of great practices nationwide. Here are some of our clients:

    “Georgia and team are very knowledgeable about digital advertising and always on top of the latest Google rules and algorithms. I 100% trust them to meet deadlines and make sure our campaigns are optimized to the fullest.”

    Lauren Jo


    From the blog

    Why Clinical Trials Matter

    Clinical trials are indispensable to scientific and medical advancement. They allow researchers to test out new medical innovations and collect data on safety and effectiveness based on participant outcomes. These trials are the final steps in a long research process...

    Using Data for Better Patient Retention in Clinical Trials

    The cost of developing a single drug can reach billions of dollars - most of which goes to clinical trials. A lot of time and money go into clinical research but data can help things run smoothly.  Utilizing data in your patient recruitment strategy is paramount...

    Mid-Year Clinical Trial Marketing Check-In

    As we approach the mid-year point of 2019, now is an excellent time to check in with your clinical trial marketing. Are you utilizing best practices and keeping your strategy in tip-top shape? Take stock of your marketing (both digital and traditional) and make any...

    Marketing Clinical Trials to Millennial Parents

    For the first time in history, five generations are living side by side. It’s no secret that the year in which you are born plays a large part in shaping how you move through life. The world in which you were raised influences your perception, your relationships, and...

    Clinical Trial Myths to Put to Rest

    Clinical trials are indispensable to the medical community because they help doctors and researchers find new ways to treat diseases. They can also offer patients a chance to try a potential treatment and help future patients diagnosed with the same disease. However,...

    Communicating Patient Safety in Clinical Trials

    Ensuring patient safety should be a top priority in any clinical research trial. All involved must come together to work toward a solid systematic approach that monitors and maintains appropriate safety standards for patients throughout every phase of a trial....

    Overcoming Clinical Trial Recruitment Challenges

    Patient recruitment has proven to be a persistent struggle for many clinical trials. Failure to meet recruitment goals results in schedules being delayed and more money being needed. Not only do the budget and timeline take a hit but so does the community of patients...

    Social Media Strategy for Clinical Trial Patient Recruitment

    Social media is one of the most popular, if not the most popular, modes of communication today. In 2019, it is estimated that roughly 2.77 billion people worldwide have active accounts across several social media platforms. This means that clinical trials need to have...

    Why Should Patients Participate in Your Clinical Trial?

    Earlier this week we celebrated Clinical Trials Day, a day to raise awareness of clinical trials and recognize the hard work of the dedicated researchers behind these efforts. In keeping with that theme this week, we at Map & Story want to give you some supporting...

    Getting the Most Out of Your Clinical Trial Patient Recruitment Efforts

    Recruiting patients for a clinical trial is never an easy task. Many have struggled with the process of reaching enrollment goals and must then deal with the effects on timeline and budget. When you look at it from a bird’s eye view, patient recruitment is a number’s...

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