The Science of Patient Recruitment

Map & Story is a different kind of platform. Tailoring our work exclusively to grow healthcare organizations, we know the unique business challenges you face when attracting new patients.

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A Strategy Specific to Your Needs

Whether you are a Doctor or an Agency, we’ve got you covered. As experienced digital strategists in healthcare, we know that no two providers are the same. That’s why we create a strategy specific to your needs.

For Doctors

For over 10 years we’ve helped providers overcome some of the hurdles that affect your bottom line. For a monthly fee, our digital strategists consult on any aspect of your practice’s online presence and complete virtually any task in the digital interactions between your practice and current or future patients.

We can assist with:

  • Building online authority
  • Managing your social persona
  • Website and Microsite design and development
  • Online scheduling, payments and record access for patients
  • Referral management
  • Project management and strategic growth
    For Agencies

    Our clinical trial experience has helped hundreds of study sites fill their trial enrollment fast and on budget. We’re a Google-certified partner agency, and know specifically how healthcare needs and IRB regulations effect recruitment campaigns. We use advanced analytics to maximize conversion on trial microsites, and our comprehensive white-label reporting allows you to pass information directly to stakeholders.

    We can assist with:

    • Referral Management
    • Call Centers
    • Microsite Development
    • Project Management
    • Patient Outreach
    • Creative Development

    Get a handle on your reputation across the web

    We have relationships with Google, Facebook, Yelp and more that allow us to best create forward-thinking strategies that outperform our competitors. As digital strategists, we focus on initiatives that bring in a positive ROI, adapting to constant changes to search algorithms, user behaviors and legal framework.

    Monthly Reporting So That You Know Your ROI

    There is no management without measurement. We make sure that you have a clear idea of what we are tracking, so that you make sure you are getting a return on your investment.

     

    Our Clients

    We are happy to have worked with a number of great practices nationwide. Here are some of our clients:

    “Georgia and team are very knowledgeable about digital advertising and always on top of the latest Google rules and algorithms. I 100% trust them to meet deadlines and make sure our campaigns are optimized to the fullest.”

    Lauren Jo

    Gandillon

    From the blog

    The Importance of Clinical Trial Patient Surveys

    Patient engagement surveys have become standard practice in many of today’s clinical trial settings. Patient surveys provide important information that can validate engagement measures, test technology effectiveness, and inform future decisions when planning similar...

    Improving Clinical Trial Patient Recruitment for Alzheimer’s Disease

    Alzheimer’s disease (AD) affects nearly 50 million people worldwide and is the most common type of dementia in seniors. It is estimated that by 2050, approximately 115 million people will be living with some form of dementia. With the prevalence of AD on the rise, the...

    Clinical Trial Marketing That Builds Patient Trust

    Patient recruitment, for any clinical trial, can prove to be challenging. If the enrollment numbers do not initially meet expectations or fall behind, other elements such as budget and timeline are consequently affected. We know that a number of different factors go...

    Publishing Your Clinical Trial Research in a Timely Manner

    What happens after a clinical trial wraps up? Trials in the United States are, by law, required to submit their FDA-approved medical research results to the database ClinicalTrials.gov. The database, operating since 2008, is a dumping ground of raw data and serves as...

    Introducing Your Clinical Trial to the Newly Diagnosed

        Patient recruitment for clinical trials relies heavily on the mindset of those being sought out. To give your trial the best shot at succeeding, it is crucial to try to understand the situation from the point of view of each patient demographic....

    Designing Your Clinical Trial Website for Patient Recruitment

        Does your clinical trial website intrigue potential patients and spark an interest in participation? Or does it drive them away and have them looking for other treatment options elsewhere? Your trial’s website is your public representation and should be...

    Patient Recruitment for Clinical Trials #6: Analysis

        In our Patient Recruitment for Clinical Trials series, we take a look at the steps and process of executing a successful patient outreach initiative. - One of the biggest mistakes that can be made in patient recruitment is not tracking the results and...

    Patient Recruitment for Clinical Trials #5: Strategy

        In our Patient Recruitment for Clinical Trials series, we take a look at the steps and process of executing a successful patient outreach initiative. - The research has been collected, the audience has been identified, and the content has been created....

    Patient Recruitment for Clinical Trials #4: Content

        In our Patient Recruitment for Clinical Trials series, we take a look at the steps and process of executing a successful patient outreach initiative. - The information that you collect about your potential clinical trial participants will inform the...

    Patient Recruitment for Clinical Trials #3: Audience

        In our Patient Recruitment for Clinical Trials series, we take a look at the steps and process of executing a successful patient outreach initiative. - There would be no clinical trials without the patients. They are the wheels that keep a trial moving....

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    info@mapandstory.com