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Customizing Clinical Trials for Alzheimer’s Patients

Customizing Clinical Trials for Alzheimer’s Patients

Alzheimer’s disease (AD) affects nearly 50 million people worldwide and is the most common type of dementia in seniors. It is estimated that by 2050, approximately 115 million people will be living with some form of dementia. With the prevalence of AD on the rise, the...
Using Google Trends to Boost Clinical Trial Patient Recruitment

Using Google Trends to Boost Clinical Trial Patient Recruitment

Content is one of the most important pieces of your clinical trial’s overall marketing strategy. The creation and sharing of content are essential for the visibility, professionalism, and trustworthiness of your trial. With varying levels of health literacy among...
Social Listening for Clinical Trial Patient Recruitment

Social Listening for Clinical Trial Patient Recruitment

Social media is a key component of your clinical trial’s overall digital strategy and is an invaluable tool to boost business and connect with your patient base. What not everyone may realize is that these digital platforms can also be extremely useful in...
Patient Recruitment Landing Pages That Convert

Patient Recruitment Landing Pages That Convert

Map & Story has previously covered how search engine advertising can drive successful targeted marketing campaigns to reach proactive patients in your local area. Now what? Once you get a user interested in a clinical trial via your ad, you then need to be...
The Role of Surveys in Clinical Trial Patient Recruitment and Engagement

The Role of Surveys in Clinical Trial Patient Recruitment and Engagement

Patient surveys have become standard practice in many of today’s clinical trial settings. Patient surveys provide important information that can validate engagement measures, test technology effectiveness, and inform future decisions when planning similar trials. They...