The Patient Persona, a key piece to understanding your practice’s ideal audience, is a fictional person that you create based on researching your current patients. It is a curated representation of your patients who largely share significant similarities. Once you have collected your data and can identify patterns and similarities, you can channel that into solid information that will help focus your marketing. Take all your data into consideration to determine when to find them, where to find them, what they will respond to and what will turn them off. With this in your corner, you can tailor your marketing to reach exactly who you want and continue to bring new patients to your practice!
Here is a checklist of criteria to consider when creating your Patient Persona:
