by @mapandstory | Apr 12, 2018 | Blog Articles
A solid and strategic marketing plan is one part of what separates medical practices between the mediocre and the thriving. An active and engaging online presence can show that a company is relevant, up-to-date, involved, authoritative, knowledgeable and... by @mapandstory | Apr 5, 2018 | Blog Articles
Email marketing is one of many components that goes into a digital strategy. Emailing works in conjunction with your website and social media to promote yourself and your practice. It’s a great way to reach out and connect with patients past, present and future.... by @mapandstory | Mar 28, 2018 | Blog Articles
Maintaining a social media presence is an important (and not always easy) element of your practice’s overall digital strategy. Aside from your website, your social profiles are how you are represented to the world. Shaping the perfect online image for... by @mapandstory | Mar 22, 2018 | Blog Articles
Clinical trials are indispensable to scientific and medical advancement. They allow researchers to test out new medical innovations and collect data on safety and effectiveness based on participant outcome. These trials are the final steps in a long... by @mapandstory | Mar 15, 2018 | Blog Articles
As you, the savvy marketer, already know, making a connection with an audience is the most important part of marketing. It’s what makes campaigns successful and what brings revenue in. Sometimes, however, life throws you a curveball. Earlier in 2018,... by @mapandstory | Mar 7, 2018 | Blog Articles
You know the saying. Keep your friends close and your enemies closer. While not quite so dramatic, understanding the competitors that your practice is up against is a crucial element of successful digital marketing and strategy. Knowledge of competitors’...