Make an Impact on Social Media

    Maintaining a social media presence is an important (and not always easy) element of your practice’s overall digital strategy. Aside from your website, your social profiles are how you are represented to the world. Shaping the perfect online image for...

Marketing Your Clinical Trial

    Clinical trials are indispensable to scientific and medical advancement. They allow researchers to test out new medical innovations and collect data on safety and effectiveness based on participant outcome. These trials  are the final steps in a long...

New Facebook Algorithm: 3 Tips

    As you, the savvy marketer, already know, making a connection with an audience is the most important part of marketing. It’s what makes campaigns successful and what brings revenue in. Sometimes, however, life throws you a curveball. Earlier in 2018,...

Keeping Up With the Competition

    You know the saying. Keep your friends close and your enemies closer. While not quite so dramatic, understanding the competitors that your practice is up against is a crucial element of successful digital marketing and strategy. Knowledge of competitors’...

5 Ways to Keep Flu Prevention Awareness Going

  Spring is almost within our sights but the dangers of this year’s flu epidemic still remain. As a health leader within your community, it’s important for your practice to keep flu prevention on your audience’s radars. Here are 5 ways in which...