5 Dos of Email Marketing for Your Practice

    Email marketing is one of many components that go into a digital strategy. Emailing works in conjunction with your website and social media to promote yourself and your practice. A regularly scheduled newsletter is a great way to keep your patients...

How To Craft a Bio That Will Draw New Patients

    The biography page of your practice’s website may not seem very important at first thought. However, the contents of this page can play a large role in whether or not potential new patients feel strongly enough to actually to the step and schedule an...

Building Your Practice Into a Brand

    A digital strategy for any practice is the large sum of many smaller parts. One such part is branding. Branding, the overlook look and message of a company, really helps to up the professionalism of your practice.  Ideally, branding should play a...

Your Patient Persona Checklist

  The Patient Persona, a key piece to understanding your practice’s ideal audience, is a fictional person that you create based on researching your current patients. It is a curated representation of your patients who largely share significant...