Patient recruitment has proven to be a persistent struggle for many clinical trials. Failure to meet recruitment goals results in schedules being delayed and more money being needed. Not only do the budget and timeline take a hit but so does the community of patients...
Social media is one of the most popular, if not the most popular, modes of communication today. In 2019, it is estimated that roughly 2.77 billion people worldwide have active accounts across several social media platforms. This means that clinical trials need to have...
Earlier this week we celebrated Clinical Trials Day, a day to raise awareness of clinical trials and recognize the hard work of the dedicated researchers behind these efforts. In keeping with that theme this week, we at Map & Story want to give you some supporting...
Recruiting patients for a clinical trial is never an easy task. Many have struggled with the process of reaching enrollment goals and must then deal with the effects on timeline and budget. When you look at it from a bird’s eye view, patient recruitment is a number’s...
Last week, we took a look at how search engine advertising can drive successful targeted marketing campaigns to reach proactive patients in your local area. Now what? Once you get a user interested in a clinical trial via your ad, you then need to be strategic about...
As clinical trials continue to improve when it comes to patient recruitment, digital strategies become more and more competitive. One aspect of said strategy is a search engine marketing technique known as pay-per-click advertisements. In this arena, Google remains...