As we approach the halfway mark of 2018, now is a great time to step back and evaluate if you have spent the past 6 months doing all that you can for your SEO. Success in improving (and maintaining) a site’s search engine ranking comes by a continual process of strategic planning, executing, evaluating and repeating.
Here are some key things to keep in mind when evaluating your past SEO performance:
The title tag tells search engines what the page is about using keywords or phrases.
Should be about 77 characters using keywords and mentioning your practice name.
An enticing description to draw viewers in using keywords or phrases.
Should be about 160 characters that include keywords and your main call-to-action.
Keywords descriptors used for images.
Alt tags make it easier for search engines to know what your page is about and it helps interested searchers find you.
Inbound vs outbound links:
Inbound links strengthen those keywords internally for those pages and tells search engines that a page is relevant based on keywords and phrases.
Outbound links should be used very, very sparingly.
Make sure site is not clunky or hard to navigate. People will give up and leave.
Ensure that photo and video file sizes are not too large. Slow loading time of a webpage will also steer visitors away.
Daily or weekly posts are preferable.
800 is typically the sweet spot for SEO traffic
Use keywords in your content strategically
What words or phrases does your target patient audience search for? Work those into your writing.
People love visuals! Spice it up!
Keywords and Phrases
Keywords and phrases are at the core of SEO for your practice’s website
They help search engines know what your website is all about!
Compile a list of keywords that patients often use related to your specialty.
Create content specifically around relevant keywords
Increase your chances of showing up in search results of the ideal patients that you are looking to draw in.
Keep a consistent, strong and branded social media strategy to grow your followers organically.
Search engines can detect how many followers you have an take that into account in their rankings.
Encourage clicks all around
Write content that makes people want to click on a link and visit your page (NOT click bait!)
Provide social sharing links that are clear and visible on every page. Make it easy for people to share an article or page that they particularly enjoy.
Keep up-to-date with world news and trends. You want to sparingly work them into your content.
Use hashtags strategically to get your content in front of the eyes of your desired audience.