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Why Participate In a Clinical Trial? 3 Reasons to Consider.

Why Participate In a Clinical Trial? 3 Reasons to Consider.

Clinical trials are indispensable to scientific and medical advancement. They allow researchers to test out new medical innovations and collect data on safety and effectiveness based on participant outcomes. These trials are the final steps in a long research process...
Content Marketing and Clinical Trial Patient Enrollment

Content Marketing and Clinical Trial Patient Enrollment

With advancements in technology and the rise of social media in nearly every aspect of our lives, clinical studies are going online to find new means of communication with prospective patients. Content marketing (providing value through informational assets such as...
Creating Successful Patient Recruitment Landing Pages

Creating Successful Patient Recruitment Landing Pages

Last week, we took a look at how search engine advertising can drive successful targeted marketing campaigns to reach proactive patients in your local area. Now what? Once you get a user interested in a clinical trial via your ad, you then need to be strategic about...
Clinical Trial Promotion with Google AdWords

Clinical Trial Promotion with Google AdWords

As clinical trials continue to improve when it comes to patient recruitment, digital strategies become more and more competitive. One aspect of said strategy is a search engine marketing technique known as pay-per-click advertisements. In this arena, Google remains...
Turning Patients into Clinical Trial Advocates

Turning Patients into Clinical Trial Advocates

Patients in today’s world often take to digital means after a diagnosis. Whether medical information sites, blogs, social media groups, or specialized message boards, the internet provides patients with a connection to their greater community. With this connection and...