by @mapandstory | Sep 21, 2017 | Blog Articles
As we covered in last weeks’ article about tailoring online ads, the Patient Persona is a key component in the patient acquisition process. A deep understanding of the patient base is vital for the growth of your practice. The key to the Patient Persona... by @mapandstory | Sep 15, 2017 | Blog Articles
In case you missed our article on Organic vs Paid Search, check out this infographic quick guide! For more information, contact us here. by @mapandstory | Sep 7, 2017 | Blog Articles
A local business, such as a medical practice, thrives on the community that surrounds it. Assuming that you don’t personally know every single person in your town, how you do get on the radar of potential new patients? Online ads, such as social and... by @mapandstory | Aug 31, 2017 | Blog Articles
SEO (Search Engine Optimization: organic) and SEM (Search Engine Marketing: paid) are two techniques utilized in digital strategy to get a company’s website to the first page of a search. The majority of internet users do not venture to the second or... by @mapandstory | Aug 10, 2017 | Blog Articles
Maintaining a social media presence is an important (and not always easy) element of your practice’s overall digital strategy. Aside from your website, your social profiles are how you are represented to the world. Shaping the perfect online image for...