by @mapandstory | Jan 5, 2018 | Blog Articles
mHealth (mobile health) really solidified itself in 2017 as a titan in the future of healthcare management. As patient populations get more tech savvy, users are turning to their phones for faster, easier and more efficient upkeep. There are thousands of... by @mapandstory | Jan 4, 2018 | Blog Articles
Unable to meet recruitment goals, many clinical trials are delayed, terminated early, or result in inconclusive findings. The irony behind this situation is that while patients are taking a more active role in the management of their health by researching symptoms,... by @mapandstory | Dec 22, 2017 | Blog Articles
Any marketer will tell you that one of the toughest parts of the job is keeping up with the ever-changing landscape of the industry. Trends, platforms, algorithms, audience behavior – things such as these are constantly in flux. Naturally, 2017 was... by @mapandstory | Dec 14, 2017 | Blog Articles
Nurturing the patient-practice relationship is an essential part of growing and maintaining a strong online presence. A happy patient is a built-in advocate for your practice. A satisfying experience is more likely to lead a patient to leave positive... by @mapandstory | Dec 7, 2017 | Blog Articles
As the world becomes more and more digital, most companies are focus the bulk of their outreach efforts on the internet. This includes medical practices. The importance of staying up with the times and reaching out to potential new patients online is...