by @mapandstory | Apr 18, 2018 | Blog Articles
Effective writing for marketing and communications is essential in the digital strategy of your medical practice. Writing within healthcare marketing needs to be engaging yet also clear and direct. Without it, we risk paving the way for miscommunication... by @mapandstory | Apr 12, 2018 | Blog Articles
A solid and strategic marketing plan is one part of what separates medical practices between the mediocre and the thriving. An active and engaging online presence can show that a company is relevant, up-to-date, involved, authoritative, knowledgeable and... by @mapandstory | Apr 5, 2018 | Blog Articles
Email marketing is one of many components that goes into a digital strategy. Emailing works in conjunction with your website and social media to promote yourself and your practice. It’s a great way to reach out and connect with patients past, present and future.... by @mapandstory | Mar 28, 2018 | Blog Articles
Maintaining a social media presence is an important (and not always easy) element of your practice’s overall digital strategy. Aside from your website, your social profiles are how you are represented to the world. Shaping the perfect online image for... by @mapandstory | Mar 22, 2018 | Blog Articles
Clinical trials are indispensable to scientific and medical advancement. They allow researchers to test out new medical innovations and collect data on safety and effectiveness based on participant outcome. These trials are the final steps in a long...