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Why Clinical Trials Matter
Clinical trials are indispensable to scientific and medical advancement. They allow researchers to test out new medical innovations and collect data on safety and effectiveness based on participant outcomes. These trials are the final steps in a long research process...
Using Data for Better Patient Retention in Clinical Trials
The cost of developing a single drug can reach billions of dollars - most of which goes to clinical trials. A lot of time and money go into clinical research but data can help things run smoothly. Utilizing data in your patient recruitment strategy is paramount...
Mid-Year Clinical Trial Marketing Check-In
As we approach the mid-year point of 2019, now is an excellent time to check in with your clinical trial marketing. Are you utilizing best practices and keeping your strategy in tip-top shape? Take stock of your marketing (both digital and traditional) and make any...
Marketing Clinical Trials to Millennial Parents
For the first time in history, five generations are living side by side. It’s no secret that the year in which you are born plays a large part in shaping how you move through life. The world in which you were raised influences your perception, your relationships, and...
Clinical Trial Myths to Put to Rest
Clinical trials are indispensable to the medical community because they help doctors and researchers find new ways to treat diseases. They can also offer patients a chance to try a potential treatment and help future patients diagnosed with the same disease. However,...
Communicating Patient Safety in Clinical Trials
Ensuring patient safety should be a top priority in any clinical research trial. All involved must come together to work toward a solid systematic approach that monitors and maintains appropriate safety standards for patients throughout every phase of a trial....