A successful Content Strategy offers your potential customers information that is relevant and valuable. Good content takes your marketing program from overt sales noise to trusted expert resource. And, Map & Story can devise unique Content Strategy tailored to your discipline, market and target audience with 4 goals in mind.
- Attract new customers, build your patient base.
- Establish good content as the basis of your Social Media Program.
- Reach out to journalists, bloggers and social influencers to extend the reach of your content.
- Support your SEO strategy.
We will help you build an expert reputation by employing written content, audio/video blogging and graphic materials. Integrated Content Strategy is more than web copy.
Here are few examples of popular content formats:
- Blogs/Microblogs
- Website Content
- Podcasts
- Video Blogs
- Slide Shows
- Image galleries
- White papers
- Web Based Press Releases
- Presentations
- Social Media Content
- E-Newsletters
Contact us for more information on Map & Story’s Integrated Content Programming