Patient recruitment for clinical trials relies heavily on the mindset of those being sought out. To give your trial the best shot at succeeding, it is crucial to try to understand the situation from the point of view of each patient demographic. Participation in a...
Does your clinical trial website intrigue potential patients and spark an interest in participation? Or does it drive them away and have them looking for other treatment options elsewhere? Your trial’s website is your public representation and should be an extension...
In today’s advanced world, it may seem tempting to focus all of your energy and attention on the digital side of marketing. There is no doubting that your practice’s online presence, both in search engines and on social media, is now an essential part of attracting...
With advancements in technology and the rise of social media in nearly every aspect of our lives, clinical studies are going online to find new means of communication with prospective patients. Content marketing (providing value through informational assets such as...
Consistent and thoughtful branding across all touchpoints of a company creates credibility and familiarity among its audience. Strong branding (content, aesthetics, function, mission) shows that you are invested in the professionalism of your trial site and helps...
Many clinical trial teams struggle when it comes to successfully reaching out and making a connection with patients. Unfortunately, this means that they also struggle with meeting recruitment goals and deadlines. On the flip side, many patients feel lost when it comes...
