Consistent and thoughtful branding across all touchpoints of a company creates credibility and familiarity among its audience. Strong branding (content, aesthetics, function, mission) shows that you are invested in the professionalism of your trial site and helps...
Many clinical trial teams struggle when it comes to successfully reaching out and making a connection with patients. Unfortunately, this means that they also struggle with meeting recruitment goals and deadlines. On the flip side, many patients feel lost when it comes...
Clinical trials are indispensable to scientific and medical advancement. They allow researchers to test out new medical innovations and collect data on safety and effectiveness based on participant outcomes. These trials are the final steps in a long research process...
The cost of developing a single drug can reach billions of dollars – most of which goes to clinical trials. A lot of time and money go into clinical research but data can help things run smoothly. Utilizing data in your patient recruitment strategy is...
As we approach the mid-year point of 2019, now is an excellent time to check in with your clinical trial marketing. Are you utilizing best practices and keeping your strategy in tip-top shape? Take stock of your marketing (both digital and traditional) and make any...