As clinical trials continue to improve when it comes to patient recruitment, digital strategies become more and more competitive. One aspect of said strategy is a search engine marketing technique known as pay-per-click advertisements. In this arena, Google remains...
Issues with patient recruitment and retention are one of the most significant reasons for clinical trials not finding success. Reworking your clinical trial design to incorporate a more patient-centric focus will provide your team with the opportunity to improve upon...
Patient recruitment for clinical trials relies heavily on the mindset of those being sought out. To give your trial the best shot at succeeding, it is crucial to try to understand the situation from the point of view of each patient demographic. Participation in a...
Does your clinical trial website intrigue potential patients and spark an interest in participation? Or does it drive them away and have them looking for other treatment options elsewhere? Your trial’s website is your public representation and should be an extension...
In today’s advanced world, it may seem tempting to focus all of your energy and attention on the digital side of marketing. There is no doubting that your practice’s online presence, both in search engines and on social media, is now an essential part of attracting...