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Organic vs Paid Search: A Quick Guide [Infographic]
In case you missed our article on Organic vs Paid Search, check out this infographic quick guide! For more information, contact us here.
Tailoring Online Ads For Your Audience
A local business, such as a medical practice, thrives on the community that surrounds it. Assuming that you don’t personally know every single person in your town, how you do get on the radar of potential new patients? Online ads, such as social and...
Organic vs Paid Search: What the Difference Means For Your Practice
SEO (Search Engine Optimization: organic) and SEM (Search Engine Marketing: paid) are two techniques utilized in digital strategy to get a company’s website to the first page of a search. The majority of internet users do not venture to the second or...
Social Media Mistakes to Avoid
Maintaining a social media presence is an important (and not always easy) element of your practice’s overall digital strategy. Aside from your website, your social profiles are how you are represented to the world. Shaping the perfect online image for...
Your Practice Needs a Blog. Here’s Why.
Blogging isn’t just a hobby anymore. These days, most brands utilize a blog in their digital strategy as a means to connect with their audience and present informative or entertaining content. So do you, as a medical practice, need a blog? YES!...
Using Digital Strategy for Patient Engagement
Bedside manner and staff interactions are two major factors that make up a patient’s overall experience. With advancements in technology and the rise of social media, healthcare practices are going online to find new paths of communication with both...