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How to Build Trust in Your Practice
Building a sense a trust in our patients is crucial to the success of your medical practice. Here are five tips to increase patient trust, improve loyalty and create an excellent brand image.
Should Your Practice Have a Facebook Group?
Marketing your practice does not always need to come with dollar signs attached. There is a way to reach your audience directly, pull them in and give them a rallying point. That’s where the Facebook group comes in. A Facebook group is different from a...
6 mHealth Apps for Patients
mHealth (mobile health) really solidified itself in 2017 as a titan in the future of healthcare management. As patient populations get more tech savvy, users are turning to their phones for faster, easier and more efficient upkeep. There are thousands of...
Search Engine Marketing for Patient Recruitment
Unable to meet recruitment goals, many clinical trials are delayed, terminated early, or result in inconclusive findings. The irony behind this situation is that while patients are taking a more active role in the management of their health by researching symptoms,...
2017 Healthcare Marketing Review
Any marketer will tell you that one of the toughest parts of the job is keeping up with the ever-changing landscape of the industry. Trends, platforms, algorithms, audience behavior - things such as these are constantly in flux. Naturally, 2017 was a...
4 Ways to Make Your Patients Love Your Practice
Nurturing the patient-practice relationship is an essential part of growing and maintaining a strong online presence. A happy patient is a built-in advocate for your practice. A satisfying experience is more likely to lead a patient to leave positive...