Your website is the home base of your medical practice’s digital strategy. Other aspects such as email marketing and social media are still crucial to the overall strategy but the finish line is still the website. Landing pages, blog posts, patient...

    As the world becomes more and more digital, most companies are focus the bulk of their outreach efforts on the internet. This includes medical practices. The importance of staying up with the times and reaching out to potential new patients online is...

    As we approach the halfway mark of 2018, now is a great time to step back and evaluate if you have spent the past 6 months doing all that you can for your SEO. Success in improving (and maintaining) a site’s search engine ranking comes by a continual...

These days, an active Facebook page is practically mandatory for healthcare digital strategy. Consistent Facebook activity shows that a medical practice is present and engaged. This helps to instill confidence and trust in your current and potential patients. But...

  Maintaining a social media presence is an important (and not always easy) element of your practice’s overall digital strategy. Aside from your website, your social profiles are how you are represented to the world. Shaping the perfect online image for your...

    Effective writing for marketing and communications is essential in the digital strategy of your medical practice. Writing within healthcare marketing needs to be engaging yet also clear and direct. Without it, we risk paving the way for miscommunication...