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search, organic, paid, seo, sem, practice

Organic vs Paid Search: What the Difference Means For Your Practice

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    SEO (Search Engine Optimization: organic) and SEM (Search Engine Marketing: paid) are two techniques utilized in digital strategy to get a company’s website to the first page of

social, media, mistakes, doctors, practice

Social Media Mistakes to Avoid

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    Maintaining a social media presence is an important (and not always easy) element of your practice’s overall digital strategy. Aside from your website, your social profiles are how

medical, practice, blog, content, digital, strategy

Your Practice Needs a Blog. Here’s Why.

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    Blogging isn’t just a hobby anymore. These days, most brands utilize a blog in their digital strategy as a means to connect with their audience and present informative

Digital Marketing Experts Map and Story

Using Digital Strategy for Patient Engagement

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    Bedside manner and staff interactions are two major factors that make up a patient’s overall experience. With advancements in technology and the rise of social media, healthcare practices

marketing, branding, offline, strategy

4 Offline (Yes, Offline!) Ways to Improve Your Digital Strategy

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    There is no doubting that your practice’s online presence, both in search engines and on social media, is now an essential part of attracting new patients and keeping