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Your Patient Persona Checklist

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  The Patient Persona, a key piece to understanding your practice’s ideal audience, is a fictional person that you create based on researching your current patients. It is a curated representation of

hippa, compliance, online, social media, patients, privacy

The Dos and Don’ts: Staying HIPAA Compliant On Social Media

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    Social media presence is an essential component of your practice’s digital strategy. Being active on social media provides excellent opportunities for your practice to share updates, make announcements,

persona, patient, practice, marketing, ads

Patient Persona and Your Practice

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    As we covered in last weeks’ article about tailoring online ads, the Patient Persona is a key component in the patient acquisition process. A deep understanding of the

infographic, search, paid, organic, seo, sem

Organic vs Paid Search: A Quick Guide [Infographic]

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  In case you missed our article on Organic vs Paid Search, check out this infographic quick guide! For more information, contact us here.  

ads, paid ads, online ads, paid search, social

Tailoring Online Ads For Your Audience

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    A local business, such as a medical practice, thrives on the community that surrounds it. Assuming that you don’t personally know every single person in your town, how