Menu
social media, online, comments

How to Handle Negativity Online

0 Comments


    Scathing comments can strike fear into anyone who manages the social presence of a company. The worry, of course, is that these negative words will resonate with current

email, marketing, strategy, practice

5 Dos of Email Marketing for Your Practice

0 Comments


    Email marketing is one of many components that go into a digital strategy. Emailing works in conjunction with your website and social media to promote yourself and your

bio; biography; doctor; website

How To Craft a Bio That Will Draw New Patients

0 Comments


    The biography page of your practice’s website may not seem very important at first thought. However, the contents of this page can play a large role in whether

brand, branding, marketing, practice, strategy

Building Your Practice Into a Brand

0 Comments


    A digital strategy for any practice is the large sum of many smaller parts. One such part is branding. Branding, the overlook look and message of a company,

Your Patient Persona Checklist

0 Comments


  The Patient Persona, a key piece to understanding your practice’s ideal audience, is a fictional person that you create based on researching your current patients. It is a curated representation of