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bio; biography; doctor; website

How To Craft a Bio That Will Draw New Patients

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    The biography page of your practice’s website may not seem very important at first thought. However, the contents of this page can play a large role in whether

brand, branding, marketing, practice, strategy

Building Your Practice Into a Brand

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    A digital strategy for any practice is the large sum of many smaller parts. One such part is branding. Branding, the overlook look and message of a company,

Your Patient Persona Checklist

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  The Patient Persona, a key piece to understanding your practice’s ideal audience, is a fictional person that you create based on researching your current patients. It is a curated representation of

hippa, compliance, online, social media, patients, privacy

The Dos and Don’ts: Staying HIPAA Compliant On Social Media

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    Social media presence is an essential component of your practice’s digital strategy. Being active on social media provides excellent opportunities for your practice to share updates, make announcements,

persona, patient, practice, marketing, ads

Patient Persona and Your Practice

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    As we covered in last weeks’ article about tailoring online ads, the Patient Persona is a key component in the patient acquisition process. A deep understanding of the