These days, an active Facebook page is practically mandatory for healthcare digital strategy. Consistent Facebook activity shows that a medical practice is present and engaged. This helps to instill confidence and trust in your current and potential patients. But don’t fret – an active presence does not mean that Facebook needs to suck up all your time and energy. Consistent posting (even just once or twice per week) of interesting content is enough to show your audience that you are involved.
If you find yourself stuck and unsure of what content to posts, here are some quick ideas to get you started: