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Social Media Strategy for Clinical Trial Patient Recruitment

Social Media Strategy for Clinical Trial Patient Recruitment

Social media is one of the most popular, if not the most popular, modes of communication today. In 2019, it is estimated that roughly 2.77 billion people worldwide have active accounts across several social media platforms. This means that clinical trials need to have...
Why Should Patients Participate in Your Clinical Trial?

Why Should Patients Participate in Your Clinical Trial?

Earlier this week we celebrated Clinical Trials Day, a day to raise awareness of clinical trials and recognize the hard work of the dedicated researchers behind these efforts. In keeping with that theme this week, we at Map & Story want to give you some supporting...
Getting the Most Out of Your Clinical Trial Patient Recruitment Efforts

Getting the Most Out of Your Clinical Trial Patient Recruitment Efforts

Recruiting patients for a clinical trial is never an easy task. Many have struggled with the process of reaching enrollment goals and must then deal with the effects on timeline and budget. When you look at it from a bird’s eye view, patient recruitment is a number’s...
Creating Successful Patient Recruitment Landing Pages

Creating Successful Patient Recruitment Landing Pages

Last week, we took a look at how search engine advertising can drive successful targeted marketing campaigns to reach proactive patients in your local area. Now what? Once you get a user interested in a clinical trial via your ad, you then need to be strategic about...
Clinical Trial Promotion with Google AdWords

Clinical Trial Promotion with Google AdWords

As clinical trials continue to improve when it comes to patient recruitment, digital strategies become more and more competitive. One aspect of said strategy is a search engine marketing technique known as pay-per-click advertisements. In this arena, Google remains...