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Brush Up on Social Media Best Practices

  Maintaining a social media presence is an important (and not always easy) element of your practice’s overall digital strategy. Aside from your website, your social profiles are how you are represented to the world. Shaping the perfect online image for your...

Don’t Get in Your Own Way: Communication Roadblocks to Avoid

    Effective writing for marketing and communications is essential in the digital strategy of your medical practice. Writing within healthcare marketing needs to be engaging yet also clear and direct. Without it, we risk paving the way for miscommunication...

When to Invest in Your Marketing

    A solid and strategic marketing plan is one part of what separates medical practices between the mediocre and the thriving. An active and engaging online presence can show that a company is relevant, up-to-date, involved, authoritative, knowledgeable and...

6 Best Practices of Email Marketing [INFOGRAPHIC]

Email marketing is one of many components that goes into a digital strategy. Emailing works in conjunction with your website and social media to promote yourself and your practice. It’s a great way to reach out and connect with patients past, present and future....