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Setting Achievable Goals for Your Digital Strategy

    Running a successful healthcare marketing strategy is hard work. There’s no denying that. It’s a job that involves a constant cyclical process of analyzing, strategizing, and implementing. Luckily, having clear marketing objectives in your strategy can...

How to Build Trust in Your Practice

Building a sense a trust in our patients is crucial to the success of your medical practice. Here are five tips to increase patient trust, improve loyalty and create an excellent brand image.  

Should Your Practice Have a Facebook Group?

    Marketing your practice does not always need to come with dollar signs attached. There is a way to reach your audience directly, pull them in and give them a rallying point. That’s where the Facebook group comes in. A Facebook group is different from a...

6 mHealth Apps for Patients

    mHealth (mobile health) really solidified itself in 2017 as a titan in the future of healthcare management. As patient populations get more tech savvy, users are turning to their phones for faster, easier and more efficient upkeep. There are thousands of...

Search Engine Marketing for Patient Recruitment

Unable to meet recruitment goals, many clinical trials are delayed, terminated early, or result in inconclusive findings. The irony behind this situation is that while patients are taking a more active role in the management of their health by researching symptoms,...