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The Dos and Don’ts: Staying HIPAA Compliant On Social Media

    Social media presence is an essential component of your practice’s digital strategy. Being active on social media provides excellent opportunities for your practice to share updates, make announcements, promote your services and connect with your...

Patient Persona and Your Practice

    As we covered in last weeks’ article about tailoring online ads, the Patient Persona is a key component in the patient acquisition process. A deep understanding of the patient base is vital for the growth of your practice. The key to the Patient Persona...

Tailoring Online Ads For Your Audience

    A local business, such as a medical practice, thrives on the community that surrounds it. Assuming that you don’t personally know every single person in your town, how you do get on the radar of potential new patients? Online ads, such as social and...